Authors know BookBub is one of the most powerful promotional newsletters in the world and, when used strategically, can change your career. I was fortunate to begin advertising with them early but made a key mistake; I didn’t work on building my followers.
Why is it important to gain followers on BookBub? Each time you have a featured deal, your followers receive an alert. When you have a new release, BookBub will send out an email to your followers announcing the new book at no charge to you. Another feature BookBub recently launched is a pre-order option where you can pay to alert followers about your upcoming new release. These tools add up to create powerful marketing muscle.
Over the last three months my marketing ninja, Jamie, and I worked to build followers. We’ve have gained over 2000.
Here are the five things we did.
1. Sent an email to my readers group encouraging them to follow me on BookBub.
After surveying my readers, I found a whopping 40% of them discovered me from a BookBub featured deal. So, I sent out a newsletter encouraging subscribers follow me on the site and never miss a sale or new release.
2. Added a “Follow Me” button to all newsletters.
In the past, I only had links to my social media at the end of my newsletters, but now I also have BookBub’s red button encouraging people to follow me. You can grab the icons from BookBub HERE.
3. Added the “Follow Me” button to all automations.
When subscribers join my readers group they receive a series of emails with links to free books and information about me. At the bottom of each email, I’ve added a call to action to follow me on BookBub.
4. Ran a Rafflecopter with “Follow Me on Bookbub” as an entry.
When I launched Flame Road, the fifth book in my co-authored romantic suspense series, we hosted a Facebook party with a giveaway. Letting people follow me on BookBub as an entry gained a couple hundred followers.
5. Post on Social Media.
Once a month I invite people to follow me on BookBub through my Facebook and Twitter accounts. You can schedule these ahead so you don’t forget.
Authors with extensive BookBub followers all have methods for continuing to grow that list. One of the benefits to the Indie community is the willingness for authors to help one another. If you have suggestions or ideas where you’ve found success, I’d love to hear about them. Feel free to reach out via any of my social media links…and um, follow me on BookBub