Project Management Software for Authors

Project Management Software for Authors

Most authors dream of the day when they can have an assistant help them with their administrative tasks. I certainly did, but when I got serious about hiring help I realized much of my marketing plans and ideas were in my head…or scribbled in notebooks, and I had no idea how to relay them to anyone else.
I stumbled along using Google Docs for awhile, but when Toby Neal and I launched our first co-authored book, Scorch Road, I realized my system sucked. With two authors and two assistants working on a launch, we needed a way to communicate that wasn’t through long, confusing email chains or marked up Google Docs. We needed project management software.
After doing some research, I decided to try Asana. It looked good, had an iPhone app available, and it was free.
Using Asana, I can create projects like “Sydney Rye #9 Launch”
Within the project I have headings with tasks. I can assign the tasks to myself or my marketing ninja, Jamie. We have conversations right in Asana so no losing track of what was discussed, or searching for information in a long email thread.
Each task can be broken down into subtasks.
When you complete a task, sometimes a mystical creature zooms across the screen.
Which is just plain awesome and fun!
 
I also use Asana projects when working with other authors writing for my Kindle World. For each novella we go through a process that helps the KW author build their email list, get reviews for their SRKW novella, and have an overall successful launch. I can invite the author to their individual project without giving them access to my entire “work space”. This feature can also be used when working with any outside vendors. For instance, if you hire a company to host a Facebook Party for you or run a blog tour.
Through personal experience, I believe project management software is vital to any successful author business…at least one where you’re not tearing your hair out trying to find “that one freaking email.”
How do you stay organized and collaborate with others?  One of the benefits to the Indie community is the willingness for authors to help one another. If you have suggestions or ideas where you’ve found success, I’d love to hear about them. Feel free to reach out via any of my social media links and share your feedback!
Five Ways To Build Your BookBub Following

Five Ways To Build Your BookBub Following

Authors know BookBub is one of the most powerful promotional newsletters in the world and, when used strategically, can change your career. I was fortunate to begin advertising with them early but made a key mistake; I didn’t work on building my followers.

Why is it important to gain followers on BookBub? Each time you have a featured deal, your followers receive an alert. When you have a new release, BookBub will send out an email to your followers announcing the new book at no charge to you. Another feature BookBub recently launched is a pre-order option where you can pay to alert followers about your upcoming new release. These tools add up to create powerful marketing muscle.

Over the last three months my marketing ninja, Jamie, and I worked to build followers. We’ve have gained over 2000.
Here are the five things we did.

1. Sent an email to my readers group encouraging them to follow me on BookBub.

After surveying my readers, I found a whopping 40% of them discovered me from a BookBub featured deal. So, I sent out a newsletter encouraging subscribers follow me on the site and never miss a sale or new release.

2. Added a “Follow Me” button to all newsletters.

In the past, I only had links to my social media at the end of my newsletters, but now I also have BookBub’s red button encouraging people to follow me. You can grab the icons from BookBub HERE.

3. Added the “Follow Me” button to all automations.

When subscribers join my readers group they receive a series of emails with links to free books and information about me. At the bottom of each email, I’ve added a call to action to follow me on BookBub.

4. Ran a Rafflecopter with “Follow Me on Bookbub” as an entry.

When I launched Flame Road, the fifth book in my co-authored romantic suspense series, we hosted a Facebook party with a giveaway. Letting people follow me on BookBub as an entry gained a couple hundred followers.

5.  Post on Social Media.

Once a month I invite people to follow me on BookBub through my Facebook and Twitter accounts. You can schedule these ahead so you don’t forget.

Authors with extensive BookBub followers all have methods for continuing to grow that list. One of the benefits to the Indie community is the willingness for authors to help one another. If you have suggestions or ideas where you’ve found success, I’d love to hear about them. Feel free to reach out via any of my social media links…and um, follow me on BookBub ?

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